Island Ropes specialise in synthetic rope and cord solution for the winching, lifting, offshore and safety markets. Their website is content-rich however the current design was found to be overwhelming for customers.

 

I was tasked with a redesign that would streamline navigation, improve user experience, clarify messaging and bring the company's online presence above par with its competitors.

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Applied skill set

• UX/UI design

• Wireframing and prototyping

• Visual design and layouts

• Information architecture

• Website optimisation

• Image editing