The Sprint bus is a bus rapid transit scheme in the West Midlands that is being developed by Transport for West Midlands. The video titled ‘It’s About Time’ was produced to highlight the first phase of the project being approved, the impact it will have on the region's public transport network and to engage the community and raise awareness. 

 

I oversaw the project from concept to delivery ensuring all creative elements were aligned with TfWM’s objectives. This included the storyboard process, directing film crew and supervising production to keep everything on schedule and within scope.