Branding | Strategy | Visual Storytelling

 

I am a highly-motivated and dedicated designer overseeing the creative direction, development and execution of projects across multiple channels and disciplines.

I am narrative-driven, developing tone of voice, overall story and design style to craft memorable brand and visual identities through a combination of hands-on-design, copywriting and collaboration.

As a huge advocate of rationale within design and a deep understanding of the power of perception, I guide creative work that's grounded in insight. Understanding business objectives, pain-points and audiences to create clear strategies that turn into creative concepts built with purpose.

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