As the UK grapples with issues of food insecurity, the Singh family's story serves as a reminder of the importance of sustainable agriculture and the power of family and faith.

 

It's a Punjabi Farm Innit, is a heartfelt two-part documentary that follows the journey of the Singh family, rooted in Punjab's farming tradition as they cultivate soft fruit in Worcestershire. 

 

As part of the collaborative team behind the film's branding, I developed their visual identity capturing both the bold, cultural roots and the warm, down-to-earth essence of the Singh family, grounding the documentary in authenticity and visual resonance.